Today, the realm of web design has reached a point where the actual design employed can make or break a company – literally. This doesn’t just refer to the way a website looks, either. The way a website functions and how easily visitors can navigate it are also crucial factors. The fact is, businesses now have a total of just 10 seconds to create an impression on a visitor before they bounce away.
While there are thousands (or more) websites out there that explain what to do when designing a new website, there are few that tell a person what to avoid. Making the most common mistakes is one of the fastest ways to sink a site in search engine rankings. Learn more about mistakes to avoid during the web design process, here.
One of the biggest issues that websites of all types have is that they don’t clearly explain to a user (right away) what a company does or why they should choose this company over the competition. If it is impossible for a visitor to tell right away what a site is all about, they are going to quickly abandon the site. Make sure all services and products are easily seen, along with confidence-building features, such as industry affiliates, awards, and testimonials.
A Site that Isn’t Mobile Friendly
By now, most people know how important it is to have a mobile-friendly website. If a business doesn’t then they are far behind. According to a recent study, 48 percent of users stated that if a site did not work well on their mobile device, that they would not stick around. Also, 50 percent claimed that a single bad mobile experience made them much less likely to engage with the company in question.
The Site Takes Over Three Seconds to Load
People are inpatient offline, but this becomes even worse when they venture online. Thanks to the handy-dandy tool called the “back” button, users aren’t going to stick around for a website that takes over three seconds to fully load. In fact, the probability of a person bouncing increased by 106 percent between the one second and six-second mark. Make sure a site isn’t guilty of this atrocity to keep users engaged and happy.
Don’t underestimate the benefits offered by a quality site design. Being informed and knowing some of the biggest mistakes made is the best way to avoid them. Being informed is the best way to ensure that a quality site is designed and that it meets a company’s and a user’s needs.